|
Hispanic Business 
Digest focuses on the particular opportunities and problems faced by owners and managers of firms who are part of what will be one quarter of the nation's GNP within five years. Hispanic-owned enterprises are building mass, becoming more a part of the general business environment and facing issues that are both common and unique to small and medium-size (SME) firms. These companies are often expanding outside of their traditional marketplaces, hiring non-Hispanics and becoming more mainstream each day. | | 
| Download a list of the most common myths of marketing to small business — click here (PDF file) |
|
|
|
As this occurs, these firms
require an especially strong
focus on bridging the
cultural and professional
divide. Equally as important
are some or all of the
following key elements to
ensure success.
For most Hispanic-led
companies, these areas
include:
| • | | Utilzing set-asides to gain new sales and adopt their product offerings or services to other arenas. | | | | | | | | • | | Financial resource conservation and utilization as well as tapping new funding sources. | | | | | | | | • | | Channeling the successful elements used in marketing to the Hispanic community to the general population. | | | | | | | | • | | Utilizing Hispanic resources for IT and other applications and knowing when to choose non-Hispanic providers. | | | | | | | | • | | The benefits, drawbacks of being Hispanic-centric. | | | | | | | | • | | Monitoring of the competitive environment and knowing when to expand the firm's footprint. | | | | | | | | • | | Marketing to Hispanic and non-Hispanic audiences. | | | | | | | | • | | Hiring non-Hispanics and integrating them into the staff. | |
|
Through special reports, updates and news items, Hispanic Biz Digest will help managers develop the type of organization able to build profits in the changing world of 21st Century commerce. Each issue will offer advice, suggestions and hints from successful Hispanic professionals just like its readers. Experts from across the information and business spectrum will also appear from time-to-time with cogent advice and suggestions. |
|
|
|
|
