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But small businesses that export still know little about protecting intellectual property.
The referral concept is one of those areas that must have a game plan and well thought-out strategy to be truly cost effective as a sales tool.
Small businesses feeling the pinch of the rise in energy costs can still grow their business by taking steps to cover all bases.
Engage in exercises that prepare for the daily challenges of business helps build sales.
The days of a CEO marching in and rebirthing a corporate culture, establishing key initiatives and making it happen are for the most part gone.
The Web presence that businesses need to be successful is what makes them vulnerable to these attacks.
Press releases can be a powerful tool, if leveraged correctly. Don’t just send them, file them to a popular section of the company Web site as well.
Effective employee communications should include utilization of the company grapevine to reinforce other channels.
Citizen journalism” and an alliance with Food Lion stores are at the heart of the expansion of Hispanic publication.
Hispanic company builds strategic alliance, marketing muscle with beer giant.


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