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Hispanic Business 
Digest
focuses on the particular opportunities and problems faced by owners and managers of firms who are part of what will be one quarter of the nation's GNP within five years. Hispanic-owned enterprises are building mass, becoming more a part of the general business environment and facing issues that are both common and unique to small and medium-size (SME) firms. These companies are often expanding outside of their traditional marketplaces, hiring non-Hispanics and becoming more mainstream each day. | | 
| Download a list of the most common myths of marketing to small business — click here (PDF file) |
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As this occurs, these firms
require an especially strong
focus on bridging the
cultural and professional
divide. Equally as important
are some or all of the
following key elements to
ensure success.
For most Hispanic-led
companies, these areas
include:
| • | | Utilzing set-asides to gain new sales and adopt their product offerings or services to other arenas. | | | | | | | | • | | Financial resource conservation and utilization as well as tapping new funding sources. | | | | | | | | • | | Channeling the successful elements used in marketing to the Hispanic community to the general population. | | | | | | | | • | | Utilizing Hispanic resources for IT and other applications and knowing when to choose non-Hispanic providers. | | | | | | | | • | | The benefits, drawbacks of being Hispanic-centric. | | | | | | | | • | | Monitoring of the competitive environment and knowing when to expand the firm's footprint. | | | | | | | | • | | Marketing to Hispanic and non-Hispanic audiences. | | | | | | | | • | | Hiring non-Hispanics and integrating them into the staff. | |
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Through special reports, updates and news items, Hispanic Biz Digest will help managers develop the type of organization able to build profits in the changing world of 21st Century commerce. Each issue will offer advice, suggestions and hints from successful Hispanic professionals just like its readers. Experts from across the information and business spectrum will also appear from time-to-time with cogent advice and suggestions. |
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|  | Retailers are warming to new "on-the-go meal in a bottle" created, marketed by two Houston, TX women. | | | | | | The product combines automated exit interviews, surveys of surviving employees, risk assessment, a severance calculator and a variety of other capabilities intended to help organizations deal with the repercussions of reductions in force (RIFs). | | | | | | The framework, called the Marketing PR Lead-Gen Process(sm) is a three-step process focusing on infrastructure, content and promotion - paying heed to both traditional and Web 2.0 marketing and public relations principles. | | | | | | Today, business leaders are focused on team success, persuasion and influence with an emphasis on coaching over managing. | | | | | | Put simply, it is placing a marketing message on a transactional document like an invoice or statement. | | | | | | Using staggered hours, short shifts gaining favor. | | | | | | Two pundits argue that sales people are hiding their roles by claiming to be consultants. | | | | | | Self-promotion is one of the keys to advancement often overlooked by managers. | | | | | | Aligning personal goals with career goals has never been more difficult than it is today. | | | | | | Although people know that relationships matter in business, most believe that logic, numbers, and facts are what really count. | | | |
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